Digital Marketing Specialist

Job Responsibilities

• Assist in planning, executing, and managing digital marketing campaigns across various channels, including email, social media, and search engines.

• Monitor, analyze, and report on campaign performance using Google Analytics and other relevant tools to optimize strategies and improve ROI.

• Develop and implement SEO best practices to improve organic search rankings and drive traffic to the website.

• Lead the setup and management of marketing tools and platforms, such as Google Analytics, Google AdWords, and Facebook Business Manager.

• Help develop and execute social media strategies to increase engagement, reach, and followers across various platforms.

• Assist in managing and optimizing Google AdWords, SEO, Ads campaigns, including keyword research, ad copy creation, and bidding strategies.

• Support the creation and management of email marketing campaigns.

• Conduct research to identify industry trends, competitive landscape, and target audience insights to inform digital marketing strategies.

• Collaborate and work with cross-functional team members (product, tech, sales).

• Stay up-to-date with industry trends and advancements in digital marketing technology and techniques, and be proactive in learning new skills.

Job Requirements

• At least 1-2 years of marketing related experience.

• Proven experience of planning, executing, and managing digital marketing campaigns across various channels, including email, social media, and search engines.

• Direct experience with marketing tools management such as: Google Analytics, Google AdWords, and Facebook Business Manager.

• Able to multitask effectively and manage multiple campaigns.

• Strong communication and stakeholder management skills.

• Good English writing abilities.

• A proactive and self-driven approach, with the ability to learn quickly and adapt in a dynamic startup environment.