Digital Marketing Specialist
Job Title
Digital Marketing Specialist
Full TimeDigital MarketingSEOFacebook MarketingGoogle AdsKuala Lumpur
Job Responsibilities
- Assist in planning, executing, and managing digital marketing campaigns across various channels, including email, social media, and search engines.
- Monitor, analyze, and report on campaign performance using Google Analytics and other relevant tools to optimize strategies and improve ROI.
- Develop and implement SEO best practices to improve organic search rankings and drive traffic to the website.
- Lead the setup and management of marketing tools and platforms, such as Google Analytics, Google AdWords, and Facebook Business Manager.
- Help develop and execute social media strategies to increase engagement, reach, and followers across various platforms.
- Assist in managing and optimizing Google AdWords, SEO, Ads campaigns, including keyword research, ad copy creation, and bidding strategies.
- Support the creation and management of email marketing campaigns.
- Conduct research to identify industry trends, competitive landscape, and target audience insights to inform digital marketing strategies.
- Collaborate and work with cross-functional team members (product, tech, sales).
- Stay up-to-date with industry trends and advancements in digital marketing technology and techniques, and be proactive in learning new skills.
Job Requirements
- At least 1-2 years of marketing related experience.
- Proven experience of planning, executing, and managing digital marketing campaigns across various channels, including email, social media, and search engines.
- Direct experience with marketing tools management such as: Google Analytics, Google AdWords, and Facebook Business Manager.
- Able to multitask effectively and manage multiple campaigns.
- Strong communication and stakeholder management skills.
- Good English writing abilities.
- A proactive and self-driven approach, with the ability to learn quickly and adapt in a dynamic startup environment.