Job Title : Marketing Content Specialist

Full Time

Product

Creative

Marketing Content

Kuala Lumpur

Job Summary

Property Genie is a fast-growing prop-tech startup in the property listing ecommerce platform industry. We are seeking a Marketing Content Specialist to join our growing team. As a Marketing Content Specialist, you will play a critical role in creating and executing marketing campaigns that drive awareness and engagement for our platform. You will be responsible for developing high-quality content that speaks to our target audience and resonates with our brand messaging.

Job Responsibilities

Create, edit and publish compelling content, including blog posts, social media content, video scripts, email marketing campaigns, and other marketing collateral.
Develop content that drives awareness, engagement, and acquisition for Property Genie.
Work with the Marketing team to define the messaging and positioning of our brand and product offerings.
Partner with cross-functional teams to gather information and insights to create and develop content for a variety of channels.
Contribute to the development of content strategies and campaigns that support business objectives and drive growth.
Identify and stay up-to-date on market trends and the competitive landscape.
Continuously measure and optimize content performance based on data and insights.
Provide ongoing support for other Marketing initiatives as needed.

Job Requirements

2+ years of experience in content marketing, communications, or related fields.
Excellent writing/copywriting and editing skills with the ability to write for various audiences.
Experience with content creation for a variety of channels, including social media, email marketing, blogs, and video scripts.
Strong project management skills, with the ability to handle multiple projects and meet deadlines in a fast-paced environment.
Familiarity with SEO, digital marketing, and analytics tools.
A collaborative mindset with the ability to work well with cross-functional teams.
Excellent communication and presentation skills.
Strong English with good writing abilities, Mandarin proficiency is a plus.
Bachelor’s degree in marketing, communications, or related fields.