Perumahan Rakyat 1 Malaysia (PRIMA) — Federal PR1MA Affordable Housing in Kuantan, Pahang

Perumahan Rakyat 1 Malaysia (PR1MA) is a residential development positioned within Kuantan, Pahang, delivered by Kencana Agri Sdn Bhd as a partnering developer for the PR1MA Corporation Malaysia federal affordable housing programme.

About PR1MA Corporation Malaysia

PR1MA Corporation Malaysia is a federal-government affordable housing company established under the PR1MA Act 2012, designed to plan, develop, construct, and maintain high-quality housing for middle-income Malaysians (typically households earning RM2,500-RM15,000 monthly). PR1MA homes are sold at below-market prices through ballot allocation, with structured eligibility criteria.

PR1MA Programme Features

• Eligibility: Malaysian citizens 21+ years old, household income RM2,500-RM15,000, currently not owning more than one residential property
• Allocation: Through PR1MA portal application and ballot
• Pricing: Below-market (typically RM100,000-RM400,000 depending on location and unit size)
• Tenure restriction: 10-year moratorium on resale
• Format: Apartments and condominiums in strategic urban-suburban locations

Location and Connectivity

Kuantan is connected via the East Coast Expressway (LPT 1 and LPT 2) to the Klang Valley, Federal Route 3, and Sultan Haji Ahmad Shah Airport.

Drive Times from Kuantan

• East Coast Mall — approximately 10 minutes
• Hospital Tengku Ampuan Afzan — approximately 10 minutes
• Teluk Cempedak — approximately 15 minutes
• Sultan Haji Ahmad Shah Airport — approximately 15 minutes
• Kuala Lumpur via LPT — approximately 3 hours

Lifestyle and Amenities

Residents have access to East Coast Mall, Kuantan City Mall, Berjaya Megamall, Kuantan Parade, Hospital Tengku Ampuan Afzan, KPJ Pahang Specialist Hospital, and Columbia Asia Hospital Kuantan.

Developer Profile

Developed by Kencana Agri Sdn Bhd as a PR1MA Corporation Malaysia partnering developer.

Frequently Asked Questions

What is PR1MA?

Perumahan Rakyat 1Malaysia — a federal-government affordable housing company established under the PR1MA Act 2012, designed for middle-income Malaysians.

Who is eligible for PR1MA?

Malaysian citizens 21+ with household income RM2,500-RM15,000, not currently owning more than one residential property.

What is the PR1MA moratorium?

PR1MA homes carry a 10-year moratorium on resale to ensure they reach their intended middle-income beneficiaries.

Who developed this PR1MA project?

Kencana Agri Sdn Bhd as a PR1MA Corporation Malaysia partnering developer.