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Perumahan Rakyat 1 Malaysia (PR1MA) is a residential development positioned within Kuantan, Pahang, delivered by Kencana Agri Sdn Bhd as a partnering developer for the PR1MA Corporation Malaysia federal affordable housing programme.
PR1MA Corporation Malaysia is a federal-government affordable housing company established under the PR1MA Act 2012, designed to plan, develop, construct, and maintain high-quality housing for middle-income Malaysians (typically households earning RM2,500-RM15,000 monthly). PR1MA homes are sold at below-market prices through ballot allocation, with structured eligibility criteria.
Kuantan is connected via the East Coast Expressway (LPT 1 and LPT 2) to the Klang Valley, Federal Route 3, and Sultan Haji Ahmad Shah Airport.
Residents have access to East Coast Mall, Kuantan City Mall, Berjaya Megamall, Kuantan Parade, Hospital Tengku Ampuan Afzan, KPJ Pahang Specialist Hospital, and Columbia Asia Hospital Kuantan.
Developed by Kencana Agri Sdn Bhd as a PR1MA Corporation Malaysia partnering developer.
Perumahan Rakyat 1Malaysia — a federal-government affordable housing company established under the PR1MA Act 2012, designed for middle-income Malaysians.
Malaysian citizens 21+ with household income RM2,500-RM15,000, not currently owning more than one residential property.
PR1MA homes carry a 10-year moratorium on resale to ensure they reach their intended middle-income beneficiaries.
Kencana Agri Sdn Bhd as a PR1MA Corporation Malaysia partnering developer.
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