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Affordable Housing Development in Malaysia: PR1MA's Strategic Approach


Written by Fazrina Izzma

PR1MA's initiatives and their impact on the Malaysian housing landscape

In response to the pressing demand for affordable housing in Malaysia, PR1MA Corp, a prominent government agency, is taking proactive measures to bridge the supply-demand gap in the affordable housing sector. Their strategic approach encompasses eight core developments tailored to attract potential home buyers while addressing the diverse needs of the population. This article delves into PR1MA's initiatives and their impact on the Malaysian housing landscape.

PR1MA's initiatives and their impact on the Malaysian housing landscape





    • Residensi PR1MA projects focus on providing affordable housing solutions that meet the immediate needs and preferences of homebuyers.

    • PR1MA Premier initiatives offer elevated affordable housing options, catering to specific market segments seeking more upscale living spaces.


    • These strategic mini townships aim to create self-sufficient communities by integrating affordable housing options, promoting sustainability and a better quality of life.


    • TOD projects are strategically located near transportation hubs, encouraging the use of public transportation and reducing private vehicle dependency.


    • Addressing the middle 40% income group, PR1MA develops affordable housing in smaller towns and suburban areas to meet the unique needs of this demographic.


    • For urban areas, PR1MA focuses on providing affordable housing options for the middle 40% income group, ensuring accessibility and affordability in city living.


    • Tailored affordable housing solutions are designed to meet the needs and financial capacities of young homebuyers, supporting their entry into the property market.


    • Affordable housing options designed specifically for retirees, considering their distinct requirements and preferences.


Encouraging Sustainable Urban Living

One notable emphasis of PR1MA's strategy is the Transit-Oriented Development (TOD) model. Inspired by the success observed in cities like Hong Kong and Singapore, TOD projects optimize urban land use and promote the use of public transportation. PR1MA Corp is aligning itself with this trend, envisioning TODs that combine housing, facilities, and sustainable elements, all centered on social integration and inclusivity.

An example of this approach is the Astrum Ampang Residency, a TOD development in Kuala Lumpur, targeting young professionals seeking homes near transport hubs in Kuala Lumpur. The success of this project highlights the growing interest in TODs and their potential to reduce dependency on private transport, indirectly increasing disposable household income.


Addressing Challenges and Adapting to New Realities

Despite the booming demand for affordable housing, the industry has faced challenges, notably exacerbated by the global COVID-19 pandemic. Labor shortages and escalating building material costs have hindered construction projects. Furthermore, the pandemic's economic impact has affected accessibility to home ownership, highlighting the critical need for affordable housing solutions. PR1MA Corp has formulated strategic steps to accelerate growth in the affordable housing sector, recognizing it as a fundamental driver of the national housing agenda.


A Forward-Thinking Approach

To address these challenges and accelerate growth in the affordable housing sector, PR1MA has adopted strategic measures. This includes forming strategic partnerships with government agencies and industry experts to enhance the quality of affordable housing projects across the nation. By aligning development programs with market demands, PR1MA aims to bolster its position in driving affordable housing development, providing homeownership opportunities for the M40 group, and enhancing overall community life quality.

In conclusion, PR1MA Corp's strategic initiatives are set to reshape Malaysia's affordable housing landscape, offering prospective homeowners a range of housing options that align with their unique needs and preferences.


Stay informed about the latest developments and explore affordable housing opportunities through Property Genie listings platform. Together, let's work towards a brighter and more accessible future in Malaysian real estate.


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Article Highlights

Affordable housing Malaysia

PR1MA Corp

Real Estate



Astrum Ampang Residency

Property Malaysia


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