TikTok has revolutionized property marketing in Malaysia, offering real estate agents a powerful platform to showcase listings with high-engagement short videos. With its massive audience and interactive features, TikTok is the ideal tool to attract home buyers and renters in a fun, visually appealing way.

However, not all real estate TikTok videos go viral many fail due to poor execution. To maximize your reach and generate leads, follow these essential do’s and don’ts of TikTok property marketing to create content that stands out and drives real results.

The Do’s and Don’ts of Property Video Marketing in Malaysia (TikTok Edition)

The Do’s of Property Video Marketing on TikTok

1. Shoot in Vertical (9:16) Format

TikTok is optimized for full-screen vertical videos, so always shoot in 9:16 format to maximize screen space and deliver an immersive viewing experience. This format keeps your content visually appealing and ensures your property listings look professional, engaging, and easy to watch without distractions.

💡 Pro Tip: Avoid black bars or cropped frames by framing your shots correctly. Use a stabilizer or tripod for smooth, high-quality visuals that capture attention.

2. Grab Attention in the First 3 Seconds

You have just three seconds to capture attention before viewers scroll away. Start with a bold, intriguing hook that sparks curiosity and encourages them to keep watching. Try these engaging openers:

• "Wait until you see this stunning KL condo with a skyline view!"
• "This landed house is CHEAPER than you think—let’s check it out!"
• "Would you buy this? Let’s take a quick tour and find out!"

Using exciting language, questions, or surprising facts makes viewers eager to see more. Combine this with eye-catching visuals in the first frame to boost engagement and watch time!

3. Keep Videos Short, Snappy & Fun

The best-performing TikTok property videos are between 15 to 60 seconds—short enough to hold attention but long enough to showcase key features effectively.

• Keep the energy high with fast cuts, smooth transitions, and engaging narration.
• Show only the best parts of the property, such as spacious layouts, modern interiors, or standout design elements.
• Avoid dragging it out trim unnecessary footage to maintain viewer interest from start to finish.

💡 Pro Tip: Use TikTok’s speed effects, jump cuts, and trending sounds to keep videos engaging and dynamic.

4. Showcase Properties in a Creative Way

Standard walkthroughs can feel repetitive, so make your TikTok property videos stand out with creative storytelling techniques. Instead of just showing rooms, try these engaging formats:

• Before-and-after transformations – Highlight renovations or staging makeovers to show a property’s potential.
• POV (point-of-view) tours – Walk through the home as if the viewer is exploring it themselves.
• Day vs. night comparisons – Showcase how the property looks in different lighting to emphasize its ambiance.
• Drone footage – Capture stunning aerial views to highlight the home’s location and surroundings.

Using a mix of these techniques will make your videos more engaging, memorable, and shareable.

5. Use Trending Sounds and Hashtags

Boost your TikTok property videos by incorporating popular sounds and relevant hashtags to increase discoverability and engagement. Trending audio can make your content more appealing, while strategic hashtags help target the right audience.

Try using these real estate hashtags:

• #MalaysiaProperty – Reach potential buyers and renters in Malaysia.
• #HouseTour – Showcase property walkthroughs to attract home seekers.
• #KLCondo – Target audiences looking for Kuala Lumpur condominium listings.
• #RealEstateMalaysia – Connect with the broader real estate community.
• #DreamHome – Appeal to aspirational home buyers and investors.

Regularly check TikTok’s Trending Sounds and Hashtag Suggestions to stay relevant and maximize exposure.

6. Engage with Your Audience

Make your TikTok property videos interactive by encouraging viewers to engage through comments, likes, and shares. Asking questions in captions creates conversation and boosts visibility. Try these:

• “Would you pay RMXXX for this place? Comment below!” – Sparks debate and interest in property pricing.
• “What’s your favorite feature in this home?” – Encourages viewers to share their thoughts and preferences.
• “Guess the price before I reveal it at the end!” – Keeps viewers watching longer and interacting.

Engagement signals to TikTok’s algorithm that your content is valuable, increasing its chances of reaching a wider audience. Always reply to comments to build relationships and encourage more discussions.

7. Include a Strong Call-to-Action (CTA)

A clear call-to-action (CTA) tells viewers what to do next, increasing engagement and potential leads. Encourage interaction with direct and compelling prompts, such as:

• “DM us for more details!” – Perfect for serious buyers or renters who want to inquire privately.
• “Follow for more dream homes!” – Grows your audience and keeps potential clients engaged.
• “Comment ‘INFO’ to get pricing details!” – Encourages interaction while filtering serious inquiries.

Make your CTA short, clear, and action-oriented to drive conversions and keep your audience engaged.

The Don’ts of Property Video Marketing on TikTok

1. Don’t Make Videos Too Long

Attention spans on TikTok are short, and if your video drags on, viewers will scroll away. Keep your content fast-paced and engaging by:

• Focusing on key highlights of the property instead of a full walkthrough.
• Using quick cuts and transitions to maintain interest.
• Keeping videos under 60 seconds, unless the content truly needs more time.

Every second should add value if a clip feels slow or unnecessary, trim it to keep viewers hooked.

2. Avoid Poor Video Quality

High-quality visuals are key to grabbing attention on TikTok. Blurry, dark, or shaky videos can make your content look unprofessional and cause viewers to scroll past. Ensure your property videos look polished by:

• Using a good smartphone camera or an external lens for sharper footage.
• Stabilizing your shots with a tripod or gimbal to avoid shaky videos.
• Leveraging natural lighting to enhance the property's features film during the day for the best results.

Crisp, well-lit, and stable videos make your listings more appealing and increase engagement.

3. Don’t Ignore TikTok’s Algorithm

TikTok rewards consistent posting and engagement, so uploading randomly won’t get your content noticed. To stay visible and reach more potential buyers, follow these best practices:

• Post 3-5 times per week to keep your account active and relevant.
• Engage with your audience by replying to comments and encouraging discussions.
• Use trending sounds, hashtags, and challenges to boost discoverability.
• Monitor analytics to see what works best and refine your strategy.

Consistency signals to TikTok’s algorithm that your content is valuable, increasing the chances of reaching more home buyers and renters.

4. Avoid Static, Boring Shots

Plain, slow-moving shots won’t keep viewers engaged. Instead, make your TikTok property videos visually exciting with dynamic filming techniques:

• Quick cuts – Switch between different angles and rooms to keep the pace engaging.
• Smooth transitions – Use TikTok’s built-in effects or seamless motion transitions to make your video flow better.
• Interactive storytelling – Walk viewers through the property as if they’re experiencing it in person, asking questions or revealing surprises along the way.

A mix of creative angles, movement, and engaging edits makes your content more watchable and shareable.

5. Don’t Forget to Add Text Overlays

Many TikTok users scroll with their sound off, so adding text overlays ensures they still get key information at a glance. Use clear, eye-catching text to highlight important property details, such as:

• “Spacious 3-bedroom condo in Bangsar” – Gives a quick property overview.
• “RM500K fully furnished unit” – Showcases price and value upfront.
• “5 mins from MRT” – Highlights a major selling point for location-conscious buyers.

Keep the text short, readable, and well-placed to avoid cluttering the screen. Use TikTok’s built-in text tools for a polished look and better engagement.

6. Avoid Hard-Selling

TikTok is an entertainment-driven platform, not a marketplace. Aggressive sales tactics like "BUY NOW!" can turn viewers away. Instead, focus on storytelling and engagement to make the property naturally desirable.

• Show lifestyle appeal – Highlight how it feels to live in the home, not just its features.
• Use a storytelling approach – Take viewers on a journey: “Imagine waking up to this view every morning…”
• Create curiosity – Instead of pushing for a sale, spark interest with questions like, “Would you live here?”

By making your content engaging and aspirational, you’ll attract more genuine interest from potential buyers.

7. Don’t Ignore Analytics

Tracking your TikTok analytics is essential for refining your property marketing strategy. Instead of guessing what works, use real data to improve your content. Key metrics to monitor include:

• Watch time – Are people watching your videos until the end, or dropping off early?
• Likes, shares, and comments – High engagement means your content resonates with viewers.
• Follower growth – A steady increase indicates your content is attracting the right audience.
• Best-performing videos – Identify patterns in successful posts and replicate what works.

Regularly reviewing analytics helps you adjust your style, posting schedule, and content format to maximize reach and engagement.

TikTok is a powerful tool for property video marketing in Malaysia, but success requires more than just posting listings. By following these do’s and don’ts, real estate agents can create engaging, high-quality content that stands out, drives interaction, and attracts serious buyers and renters.

With the right mix of creativity, consistency, and audience engagement, TikTok can elevate your real estate marketing strategy and boost your property sales.

Ready to make your listings go viral? Start creating TikTok content that sells today!

Other Article:

• How to Capture Real Estate Leads for Property Agents in Malaysia
• How to Create an Engaging Property Listing That Sells
• How to Choose the Right Platform for Property Advertisement?