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Top 10 Types of Real Estate Customers You'll Encounter in Malaysia


Written by Genie

Malaysia's real estate market is as diverse as its culture, and as a property agent, you're likely to meet a colorful array of customers. Each customer comes with their unique quirks, preferences, and priorities. To navigate this fascinating world of real estate, let's introduce you to the top 10 types of customers you're bound to encounter in Malaysia:


1. The Bargain Hunter

Bargain hunters have a keen eye for deals. They'll scrutinize every price tag, and the art of negotiation is their forte. Don't be surprised if they haggle for that extra RM100—it's all in the game.


2. The Location Aficionado

For these individuals, location is everything. They prioritize living close to their favorite hawker stalls, schools, or workplaces. Proximity to amenities and conveniences is their non-negotiable. Propertygenie uses location to find you your ideal property!


3. The Renovation Enthusiast

Renovation enthusiasts see potential where others might see flaws. They're excited about the prospect of DIY projects and transforming a fixer-upper into their dream home. Be prepared for discussions on open floor plans and color palettes.


4. The Investor Extraordinaire

Seasoned investors, these customers view real estate as a wealth-building tool. They'll analyze market trends, rental yields, and capital appreciation with a fine-tooth comb before making any move. Their spreadsheets are their best friends.


5. The Newbie Homebuyer

First-time homebuyers bring a mix of enthusiasm and curiosity to the table. They're eager to make their first property purchase but can sometimes feel overwhelmed by the intricacies of the real estate market. 

Check out our website for news and guides to keep yourself up to date


6. The Luxury Seeker

These customers dream of living in the lap of luxury. High-end properties, designer interiors, and opulent living spaces are what they're after. Expect conversations about Jacuzzis and walk-in closets.


7. The School District Specialist

Parents who prioritize living within the catchment area of top-rated schools. School quality is their non-negotiable criterion, and they won't compromise on their children's education.


8. The "Forever Renter" Turned Buyer

After years of renting, these customers have decided to take the plunge into homeownership. They often approach the process with a mix of excitement and a tinge of nostalgia for their renting days.


9. The "Location, Location, Location" Chanters

These customers have a mantra—location is everything. They can't emphasize it enough, and you'll hear them repeat it like a catchy tune in every property conversation.

Read our cover on location such as RTS Link Johor Bahru, Kuala Lumpur, Penang Hidden Gem and Forest City as as its one of the hottest location and news in 2023!


10. The "Just Looking" Pros

They claim to be "just looking," but don't be fooled. These customers are incredibly well-informed about the property market. They can navigate listings like pros, even if they're not entirely sure what they're looking for.



Malaysia's real estate market is a vibrant tapestry woven with the unique preferences of its customers. As a property agent, understanding these diverse customer types will help you tailor your services and find the perfect property match for each individual. So, whether you're dealing with a Bargain Hunter, a Luxury Seeker, or a "Just Looking" Pro, rest assured that Malaysia's real estate landscape has something for everyone. Happy house hunting!

See propertygenie.com.my project directory and guides to make a more informed decision! 

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